In a bold and transformative move, the leading "phygital" platform collectID officially announces its evolution into ZATAP that was
first announced in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. The company's goal is to build a brand that delights customers and is a reflection of our unique approach to creating 'phygital' products. This journey has been possible because of our dedicated team and our partners and we're looking forward to seeing the positive effects ZATAP will have on the business and the end-users."
Businesses one tap away from Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will transition to operate under the ZATAP Business brand. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with consumers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers have access to exclusive content, offers as well as rewards and utilize their services in the virtual dimension (i.e. gaming on video).
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The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's proprietary technology. This system, made up of secure NFC tags as well as blockchain, provides the best level of security in the marketplace and allows users to confirm whether they're buying genuine products without hesitation.
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Ticketing: Products may be used to get tickets for entry into venues and special events, leveraging the power of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to delight customers by connecting physical goods with the digital realm and delivering a truly immersive physical experience for fans and consumers. With offices in Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.