In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first announced in September of this year as the company's brand-new app and consumer-facing brand. The strategic decision to completely change to ZATAP to support both consumer and business operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something much more substantial. Today, we aim to create a brand that delights customers and is a reflection of our creative approach to developing physical products. This is possible because of our dedicated team and partners, and we are excited to witness the positive effects ZATAP has on both users and businesses."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they are now set to be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with consumers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, https://pastelink.net/yofaarau Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is poised to set the industry standard for phygital and is paving the way for a future in which products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers a revolutionary experience. The app allows users to not only authenticate their products but also get absorbed in the distinct stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital Meets Physical ZATAP connects physical and digital worlds, offering users an immersive experience, where users are able to access exclusive content, offers and rewards and use their products in a virtual dimension (i.e. video games).
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Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination with encrypted NFC tags and blockchain ensures the highest level of security in the marketplace, allowing users to verify that they are authentic products with confidence.
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Ticketing: Products may be used to get an entry ticket to venues and special events, leveraging the potential of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital realm providing a full-immersive physical experience for fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.