Recognizing the potential of the digital sphere, the founders aimed to reinvent the way football news was delivered, thus bridging the large geographical distance between Indonesian football fans and games happening around the world.
berita pemilu Bola was established in the year 2000, in the wake of the digital revolution, marking the era of the internet as the primary source of information.
Such localization meant that football fans could consume global news in a language they understood and trusted. While the internet democratized the news access, Berita Bola’s biggest feat was owning the regional language and delivering content in Bahasa Indonesia. This dynamic established a very personal connection with its audience, leading to higher engagement and traffic on the platform.
In effect, Berita Internasional is progressively engaging in nuanced reporting of collective global challenges such as climate change, human rights, terrorism, and most notably, the news coverage during the COVID-19 pandemic. There is an apparent shift from nationalistic perspectives to a global outlook with systemic shifts in political, economic, and social discourses at a global level. The evolving geopolitical landscape since the turn of the century has led to a perceptible shift in the perspective of Berita Internasional.
This case study explores the remarkable trajectory of
Berita Bola, and how it has challenged traditional football news reporting and facilitated a culture of engaging conversations around football in Indonesia and beyond. The primarily internet-based platform has single-handedly transformed the way football news is received and reacted to in the region, earning a reputation for its comprehensive coverage of both local and international football events. Berita Bola, which translates to "Football News," is a widely celebrated sports publication originating from Indonesia.
Unlike platforms in 2000, Portaldunia.id ensures its website is mobile-friendly, which allows more accessibility and convenience for users, in line with the trend of increasingly on-the-go lifestyles. Portaldunia.id has taken advantage of technological breakthroughs, such as the evolution of mobile technology and the widespread adoption of smartphones.
This level of technological integration was unfathomable in the year 2000. Portaldunia.id has made an effort to integrate AI, Machine Learning, and Big Data into its operations, allowing for advanced user profiling, content personalization, prediction capabilities, and enhanced user experience.
As a result, the way Berita Terkini was presented on websites had to keep up with these extraordinary advancements in internet speed and availability. Thus, news outlets began optimizing their sites with enhanced graphics, videos, and interactive elements to provide a richer user experience. However, along with the rise of websites came the need for faster and more reliable internet, which led to the advent of broadband connections and Wi-Fi.
Platforms such as Facebook, Twitter, and Instagram have become powerful tools for disseminating information. Besides, news outlets have utilized these platforms to reach a broader audience, especially the younger demographics. Another remarkable transformation in Berita Terkini has been the rise of social media. By leveraging social media's virality and networking ability, they can relay news stories faster and wider than traditional methods.
The consequences of the viral spread were both psychological and social. Socially, it resulted in a disruption in daily life activities as many people were uncertain whether to carry on with their normal routines due to fear and anxiety. Psychologically, it caused hysteria and panic among the public. The incident showed how misinformation can quickly create a social panic that disrupts normalcy.
Firstly, the news must have a high relevancy, connecting to the audiences' interests, fears, or values. Thus, the news design, context, and framework can significantly impact how they spread and what kind of emotional response they elicit from the audience. Secondly, it contains an element of novelty or issues that evoke emotions such as surprise or delight. Lastly, the speed at which the news is shared and commented on plays a crucial role in propelling its virality. Viral news typically has a set of characteristics which determines its virality.
An analysis of the comments, shares and likes revealed that users primarily shared the news out of concern for others, perpetuating its spread. The meteor news story highlighted a perfect combination of factors that contributed to its virality. Facebook emerged as the primary platform for sharing this news, critically impacting its rapid spread. It contained elements of surprise and fear, engaged with people's survival instincts, and was carried by reputable online news outlets, lending it a false credibility.
As the platform gained traction and established its credibility, it began branching out to cover international football events. The inaugural years of Berita Bola were marked by a strong focus on reporting and promoting local games. It provided a localized perspective on a global game, thereby transforming the way Indonesian audiences understood and connected with football happening across the world. Indonesian fans could now follow the English Premier League, La Liga, UEFA Champions League, and other major football leagues worldwide in their native language.
